The Best Work You May Never See: Director Geoff Castillo, Preymaker Team On Mountain-Sized Production For Nivis Skiwear
This article originally appeared in SHOOT, December 16, 2024.
Nivis, a boutique skiwear company, producing limited runs of high-performing outerwear from prototypes designed in the USA and extensively tested on slopes around the world, has released its first brand campaign which includes this brand film titled “The Mountain Doesn’t Care.” It’s from the creative duo consisting of Geoff Castillo and Conor McFarland whose pedigree includes campaigns for the likes of Google, ESPN and Tito’s.
Castillo also served as the director of the film, which was shot in the El Colorado mountains of Chile with world-class skiers coordinated by La Casa Productions. Production partners include VFX studio Preymaker, Tilt for studio production, Overcoat for music and sound, and Cabin Editing.
The film evokes a feeling of challenging the mountain, capturing backcountry skiing in extreme conditions. Pairing the ski footage with VFX shots from Preymaker helped portray the mountain for the maximum impact, like in the opening shot which dramatizes the mountain as a character within a surreal stage setting.
